Shindo Brewing Company

Yonezawa City, Yamagata Prefecture, is known as one of the heaviest snowfall areas in Japan and has a history of flourishing as a castle town during the Edo period. The area around Yonezawa Station is dotted with old sake breweries and liquor stores, and Shindo Sake Brewery is one of them. Founded in 1870 (Meiji 3), the representative brand “Fukutsuru” is popular as a long-lived sake due to its auspicious name. Sake, which is brewed using underground water from Mt. Azuma and highly polished sake rice grown locally, is not distributed in large quantities, and is highly regarded as authentic Japanese sake by connoisseurs. It has been loved by many drinkers. Currently, Mr. Kurozaemon Shindo serves as the company’s representative, and Mr. Masanobu Shindo, the managing director, is responsible for the production of sake, and is developing a new brand, “Masan-ryu”. We have reconsidered the meaning of “local sake,” which has often been forgotten in recent years, and we have created a brand of fans all over the country with our commitment to producing “genuine local sake” from raw materials in our own rice fields, and its fresh, easy-to-drink taste, with the goal of producing “genuine local sake and the sake people want.” is increasing.